Data-Driven Decisions
Question first, metric second. The other way round, all you get is a dashboard.
There are enough dashboards – decisions still get made on instinct. This training shows which metrics actually say something, how to read them correctly, and when the data simply is not enough to decide.
At a glance
- Duration
- 1 day
- Format
- On-site or remote
- Language
- German or English
- Price
- On request
Default: one training day. Half-day and multi-day formats on request.
01Who it is for
Team leads and product or marketing owners who work with metrics without being analysts.
03Prerequisites
No statistics background required.
02Afterwards your team can
- Pick metrics that match the question
- Recognise common fallacies in data
- Present results clearly
- Name the limits of your own data honestly
Content
- 01From question to metric
- 02Metrics that mislead: averages, shares, timeframes
- 03Reading web and product analytics properly
- 04Causation, correlation and sample size
- 05A/B tests: what they can and cannot do
- 06Presenting results and deriving decisions
More trainings in this field
For decisions with substance: sizing up markets, reading metrics correctly and rethinking business models.