Market Analysis & Positioning
Positioning is decided before the first line of marketing is written. This training covers how to analyse markets systematically, size up competitors realistically and derive a position that holds up in sales.
At a glance
- Duration
- 1 day
- Format
- On-site or remote
- Language
- German or English
- Price
- On request
Default: one training day. Half-day and multi-day formats on request.
01Who it is for
Founding teams, product owners and marketing teams sharpening or rebuilding a position.
03Prerequisites
None. A concrete offering to work on is helpful.
02Afterwards your team can
- Segment markets systematically
- Assess competitors without wishful thinking
- State a position in a single sentence
- Make assumptions testable
Content
- 01Market definition and segmentation
- 02Competitive analysis: sources and pitfalls
- 03Customer problems instead of product features
- 04Formulating and sharpening the position
- 05Testing assumptions and hypotheses
- 06From positioning to messaging
More trainings in this field
For decisions with substance: sizing up markets, reading metrics correctly and rethinking business models.