Market Analysis & Positioning
Positioning is settled before the first line of marketing is written.
Positioning is decided before the first line of marketing is written. This training covers how to analyse markets systematically, size up competitors realistically and derive a position that holds up in sales.
At a glance
- Duration
- 1 day
- Format
- On-site or remote
- Language
- German or English
- Price
- On request
Default: one training day. Half-day and multi-day formats on request.
01Who it is for
Founding teams, product owners and marketing teams sharpening or rebuilding a position.
03Prerequisites
None. A concrete offering to work on is helpful.
02Afterwards your team can
- Segment markets systematically
- Assess competitors without wishful thinking
- State a position in a single sentence
- Make assumptions testable
Content
- 01Market definition and segmentation
- 02Competitive analysis: sources and pitfalls
- 03Customer problems instead of product features
- 04Formulating and sharpening the position
- 05Testing assumptions and hypotheses
- 06From positioning to messaging
More trainings in this field
For decisions with substance: sizing up markets, reading metrics correctly and rethinking business models.